For Kiwi car enthusiasts who take their detailing seriously, there’s a new player in town. Bowden’s Own, the Aussie family-run car care brand with a strong following across the ditch, has officially landed in New Zealand.
Founded in 2002 by brothers Dan and Chris Bowden, Bowden’s Own was born from a passion for cars and a need for products that actually deliver results. Their lineup covers everything from performance cars to 4WDs and motorbikes, with a focus on quality and practicality. Over the years, their products have gained a reputation for being effective, with a side of cheeky branding that keeps things interesting.
The range includes more than 100 interior and exterior cleaning products, tools, and kits. Some of the standouts? Down & Dirty, Fully Slick, The Little Stiffy, and Wheely Clean. And yes, their product names are just as memorable: Wet Dreams, Snow Job, Happy Ending … you get the idea.
One of their most talked-about products, Wheely Clean, is an acid-free wheel cleaner that took over a decade of testing to perfect. That commitment to development is a recurring theme across their lineup, with each product designed to meet the needs of serious detailers.
Bowden’s Own didn’t pop up overnight. The Bowden family’s love for cars dates back generations — Dan and Chris’s grandfather, Frank, was selling Fords in the ’20s, and the family now owns a collection of over 80 classic, muscle, and race cars. Keeping those rides in top shape led them to develop their own formulas, aiming for high performance without relying on harsh chemicals.
Now a well-established name in Aussie car care, Bowden’s Own has also built a strong community. Their Facebook detailing group is among the largest in the Southern Hemisphere, packed with detailing tips, tricks, and plenty of banter. Their website also features in-depth guides for those looking to get the most out of their products.
With Bowden’s Own now available in New Zealand, local enthusiasts can finally get their hands on the range. If you’re keen to try it out, you can find their products at Supercheap Auto and Repco nationwide.
Now in NZ. Bowden’s Own car care. See the range: bowdensown.co.nz